SOCIOLOGY OF POPULAR CULTURE

Spring 2006

SOC-320-01

Westminster College

 

 

Mark Rubinfeld

Foster 308

Office phone: 832-2430; Home phone: 364-1228

E-mail: mrubinfeld@westminstercollege.edu

Website: www.people.westminstercollege.edu/faculty/mrubinfeld

Office Hours: Mon., Tues., Wed., and Thurs. 4:00-5:15, and by appointment.

 

Course Description:

 

This course explores the social implications of popular culture. Focusing on film, television, music, fashion, books, magazines, the Internet, and other forms of entertainment, the course critically examines how popular culture is produced, disseminated, consumed, interpreted, and experienced in the United States.

 

Required Articles (On Reserve):

 

Berman, Marshall. “Justice/Just Us: Rap and Social Justice in America.”

Ehrenreich, Barbara. “Playboy Joins the Battle of the Sexes.”

Fiske, John. “The Jeaning of America.”

Fingeroth, Danny. “Amazon Grace.”

Gitlin, Todd. “Imagebusters: The Hollow Crusade against TV Violence.”

Inness, Sherrie A. “Barbie Gets a Bum Rap: Barbie’s Place in the World of Dolls.”

Lasn, Kalle. “Autumn” and “Winter.”

Leblanc, Lauraine. “I’ll Slap on My Lipstick and then Kick Their Ass: Constructing Femininity”.

Locke, John L. “The De-voicing of Society.”

Mantsios, Gregory. “Media Magic: Making Class Invisible.”

Margolick, David. Strange Fruit: The Biography of a Song (selected excerpts).

Morley, Paul. Words and Music: A History of Pop in the Shape of a City (selected excerpts).

Radway, Janice A. “Reading the Romance: Women, Patriarchy, and Popular Literature.”

Ritzer, George. “The McDonald’s System.”

Rubinfeld, Mark. Bound to Bond: Gender, Genre, and the Hollywood Romantic Comedy (selected excerpts).

Rubinfeld, Mark. “Two Approaches to Studying Popular Culture: A Comparison.”

Schwalbe, Michael. “Images, Representations, and Accounts.”

Seabrook, John. “The Empire Wins.”

Sternheimer, Karen. “Fear of Media Violence: Four Fallacies of Media-Violence Effects.”

Wilson, Cintra. “Mein Uberkampf.”

 

Course Objectives:

 

·         To learn about the cultural, economic, and political implications of popular culture.

·         To understand the race, class, gender, and generational dimensions of popular culture.

·         To evaluate how—and how much—popular culture affects perceptions and behaviors.

·         To discover how people use and manipulate popular culture to actively challenge dominant social conventions and structures.

·         To develop independent and cooperative problem-solving skills.

·         To improve critical thinking, writing, and speaking skills.

 

Procedures and Course Outline:

 

Utilizing a variety of learning tools including readings, lectures, videotapes, class discussions, field trips, group exercises, and oral presentations, this course examines popular culture from three critical perspectives: production/producers, products/texts, and audiences/consumers. Reading assignments, paper deadlines, and exam dates appear on the attached course outline.

 

Assignments and Grading:

 

Final grades will be based on the following: a mid-term (30% of the final grade), a final examination (30% of the final grade), two papers (each worth 15% of the final grade), and a group presentation (10% of the final grade). In addition, you will be responsible for up to three short homework assignments during the course. To pass the course, you must complete all of the course assignments. Final grades will be based on the percentage of total points earned: A  (93-100), A- (90-92), B+ (87-89), B (83-86), B- (80-82), C+ (77-79), C (73-76), C- (70-72), D+ (67-69), D (63-66), D- (60-62), and F (below 60).

            Mid-term and Final Exam: Both the mid-term and the final exam will include multiple choice, true-false, and essay questions covering information from the readings, lectures, and class discussions.

            Two papers: You will have at least two weeks to complete the two papers, each four-to-six pages long (double spaced), related to the readings. Late papers will be accepted up to one week late with a ten-point penalty; after one week, no late papers will be accepted. An absence on the day a paper is due is not a valid reason for missing a deadline. It is your responsibility to find someone to deliver the paper for you, or to e-mail a copy of the paper to me on the due date.

            Group  Presentation: You will be placed into groups with each group giving a thirty minute presentation on the social significance of a popular culture form.

            Up to Three Short Homework Assignments: These will be used to prepare, and facilitate, discussions on the readings. They will require no outside research, just thinking, and reaction, to the readings and will be graded as completed or not completed.

           

Class Participation and Attendance:

 

Classroom discussions are important; they help to clarify various issues that arise from the readings and add diversity to the learning experience. I expect that all students will participate in classroom discussions. As such, any student who misses eight or more classes will not be able to get a grade higher than a “B” for this class; any student who misses fifteen or more classes will not be able to get a grade higher than a “C” for this class. Although there is no formal attendance policy for students who miss seven or less classes, do know that a significant number of questions on the midterm and final will focus on class lectures and discussions. Furthermore, since I will be weighing class participation in borderline grading situations, students who regularly attend class and frequently participate in classroom discussions will have an “edge” in achieving a higher, final grade. Finally, I reserve the option of giving quizzes, assigning additional homework, or emending this syllabus as the need arises.

 

Student-Student and Student-Faculty Relationship:

 

All students must be respectful of other students. This means no talking while other students are talking or trying to listen. It also means showing up to class on time so as not to disrupt the class with late arrivals. Once class begins, no chatting, no reading outside materials, and no sleeping in class. If you must eat, make sure it is a “quiet” food. Also, turn off your cell phones. In other words, act appropriately for a college class—if your actions create a distraction, you will be asked to leave. In accordance with college policies, any acts of cheating or plagiarism will be penalized to the severest extent. My office hours are listed at the beginning of this syllabus. At any time, feel free to meet with me to discuss any matters relevant to this course. It is especially important to see me early in the semester if you are having difficulties. Do not wait till the end of the semester when there is little, if anything, I can do to help. Finally, feel free to meet with me if you would like to learn more about sociology, including pursuing it as a major or minor, or incorporating its application into papers and assignments from your other classes.

 

Group Presentations

 

Due to time constraints, there are a number of popular culture forms that we will not be able to cover in the course. In order to provide you with an overview of some of these popular culture forms, we will use group presentations that will: 1) allow us to cover more material than we could normally cover through lectures and readings, 2) provide you with a greater variety of viewpoints, and 3) afford you the opportunity to experience working on a group project that includes public speaking.

            Each group will be responsible for reporting on the sociological significance of a popular culture form of interest to the group and class. Each group will have 30 minutes (plus an additional five minutes for questions and answers) to report on the popular culture form. The group should not try to cover all aspects of the popular culture form but focus, instead, on a few of the more pertinent points, emphasizing what it thinks the students should learn about the social significance of the form. Popular culture forms may include Disney (movies and/or theme parks), particular TV genres (e.g., reality programming, soap operas, daytime talk shows, sitcoms, children’s shows), particular film genres (e.g., action, comedy, drama, sci-fi), particular musical genres (e.g., blues, country, punk, techno), dance forms (e.g., ballroom, tango, salsa, rave), theatrical productions, computer and/or video games, tattoos and/or body art—or any other popular culture form of interest to the group.

            In presenting their material, group members will need to focus on the sociological significance of the popular culture form they have chosen, as well as to tie their presentation to one or more of the five approaches to studying, understanding, and criticizing popular culture covered in the class. In so doing, they will need to comment upon how the form they have chosen reinforces and/or challenges social divisions and social hierarchies. One week prior to the presentation, each group must submit an outline of its presentation and what specific topic each individual member will be covering

            Each member of the group must participate in the oral presentation. All students in the group will receive the same grade unless the group reports to me that one or more of its members failed to participate, or work cooperatively, with the bulk of the group members. It has been my experience that the best presentations are those that involve the following:

 

Solid preparation: All group members should be equally prepared for the presentation. This usually necessitates a clear delineation of member roles in preparing for and conducting the presentation. Furthermore, it will take some time to choose, edit, and organize the best video and/or audio clips related to the presentations; don’t wait to the last minute. In addition, many of the best presentations involve outside research or activity (e.g., interviewing band members, bringing in a guest speaker, attending a large concert and videotaping crowds, conducting on-campus surveys about students’ popular culture likes and dislikes). The bottom line is that the format is up to each group. There are only two limitations: that the presentation takes no more than 30 minutes (plus 5 minutes for questions and answers), and that it addresses the sociological significance of a popular culture form not already covered in class.

 

Class activity and/or handouts: Having the class take an active role in at least part of the presentation (through handouts, posters, transparencies, videos, or any other audio or visual aids that the group deems useful) often results in better class attention and discussions. In presenting your material, strive to be informative, engaging, and creative. Try to think of different ways of involving the class into your presentation so that your audience stays interested.

 

Introduction of the panel members: You can make the group presentation more personal by introducing yourselves at the beginning of your presentation. This helps to lessen the “intimidation factor”, and to create an atmosphere more conducive to audience participation. Furthermore, try not to forget to establish eye contact with members of the audience, and to smile from time to time. If you can, also try to avoid reading from your notes or cue cards.

 

Careful time budgeting: Use your time wisely. Thirty minutes is not very long for a presentation. While you should be prepared to use the entire time for your presentation, this does not mean that you should try to cram as much information or activities as possible into your presentation. It is better to cover two well-developed points about a topic than to zip through ten confused and disjointed points.

 

Expectations about audience participation: Of course you will do the best you can to encourage participation and discussion from the class. However, the burden of responsibility is not entirely yours. The rest of the class is also responsible for ensuring that the group presentations are an engaging and rewarding experience for everyone involved. This entails: 1) listening attentively (showing respect for speakers), 2) taking part in the discussion and/or activity, and 3) preparing at least one question or comment to share with the class during the question and answer period.

 

Grading: As previously mentioned, each member in the group receives the same grade. The final grade will be based on the following criteria: 1) substance or content, 2) creativity and resourcefulness (use of materials, exercises, activities, etc.), and 3) form and style (articulation, length, organization, preparedness, etc.). If there are any problems with one or more group members not contributing to group meetings or to the group work, first try to approach the member(s) with your concerns and, if that fails, notify me as soon as possible. If the group consensus is that one or more members of the group are not participating to the satisfaction of the group, the non-participating member or members will not get credit for the assignment, and receive a zero for their group presentation grade. This ensures that the group is not penalized for the lack of preparation of any of its members and that no group member or members receive credit for the work that others are doing.

 

Having fun: Education does not always have to be a chore. In addition to learning new material, this is an opportunity to develop public speaking skills, gain self-confidence, make new friends, and have some fun. This is your time to teach and to reach. This is also an excellent opportunity to be daring and creative. Go for it!

 

COURSE OUTLINE

 

 

Week

Topic

Assignments

1

Introduction to the Sociology of Popular Culture

No assignments.

2

The High Culture-Low Culture Approach” (Aesthetics, Values, and Effects of Popular Culture) –and The Production of Culture Approach –and  The “Mass Culture” Approach

 

Tuesday January 17 (Academic Monday)

“Imagebusters,” Todd Gitlin

(and)

“Fear of Media Violence,” Karen Sternheimer

Wednesday January 18

“AUTUMN” (Mood Disorders, The Ecology of Mind, The Manchurian Consume, Posthuman), Kalle Lasn

3

The Production of Culture Approach –and The “Mass Culture” Approach –and– The Structuralist-Textual Analysis Approach (Images, Texts, and Representations)

Monday January 23

WINTER (The Cult You’re In, The End of the American Dream, The Unofficial History of America, Your Corporate Connection),” Kalle Lasn

Wednesday January 25

“The McDonald’s System,” George Ritzer

4

The Structuralist-Textual Analysis Approach (Images, Texts, and Representations)

Monday January 30

“Images, Representations, and Accounts” Michael Schwalbe

(and)

“Media Magic: Making Class Invisible,” Gregory Mantsios

Wednesday February 1

“The Four Hollywood Love Stories,” Mark Rubinfeld

5

The Structuralist-Textual Analysis Approach –and– The Historical Context Approach –and – Midterm Exam Review

Monday February 6

“Strange Fruit: The Biography of a Song,” David Margolick

Wednesday February 8

“Amazon Grace,” Danny Fingeroth

6

Midterm Exam –and The Cultural Studies Approach (Reader Response and Social Resistance)

Monday February 13

***MIDTERM EXAM***

Wednesday February 15

“Two Approaches to Studying Popular Culture,” Mark Rubinfeld

(and)

Playboy Joins the Battle of the Sexes,” Barbara Ehrenreich

(and)

Barbie Gets a Bum Rap,” Sherrie A. Ennis

7

The Cultural Studies Approach (Reader Response and Social Resistance)         

Wednesday February 22

“Reading the Romance,” Janice A. Radway

(and)

“I’ll Slap on My Lipstick and then Kick Their Ass,” Lauraine Leblanc

(and)

Justice/Just Us,” Marshall Berman

Due: Wednesday February 22

***FIRST PAPER ASSIGNMENT ***

8

The Cultural Studies Approach (Reader Response and Social Resistance)          

Wednesday March 8

***Top Three Choices for Group Presentations***

9

The Culture Studies Approach (Reader Response and Social Resistance) –and– Contemporary Issues in Popular Culture –and– Celebrity Culture

Monday March 13

“The Empire Wins,” John Seabrook

10

Celebrity Culture

Monday March 20

“Mein Uberkampf,” Cintra Wilson

Due: Wednesday March 22

***SECOND PAPER ASSIGNMENT***

11

Celebrity Culture –and– Postmodernism

Monday March 27

 “Words and Music: The History of Pop in the Shape of a City,” Paul Morley

(and)

“The De-voicing of Society”

12

Postmodernism –and– Future of Popular Culture Studies –and– Field Trip

Monday April 3

 “The Jeaning of America,” John Fiske

Wednesday April 5

***FIELD TRIP***

13

Group Presentation Preparations –and– Group Presentations

Monday April 10

Group Presentation Preparations

Wednesday April 12

Group Presentations

14

Group Presentations

Monday April 17

Group Presentations

Wednesday April 19

Group Presentations

15

Last Class: Final Exam Review and Class Wrap-up

Monday April 24

Leftover Group Presentations, Group Presentation Grades and Feedback, Final Exam Review, and Class Wrap-up

***FINAL EXAM*** is scheduled for Thursday April 27th from 2:00-3:50 p.m.