With Volkswagen's immense global popularity, one
would suspect that there is also a large following in Volkswagen collectibles.
How true this is!
Ever since before World War II, there have been
toys based on Volkswagen Beetles. In the beginning, there were actual models,
which were meant to show, in detail, what a KDF Wagen consisted of. These
models were intricately detailed: they had real rubber tires, working
steering, minuature wiring, and real fabric seats. Today, one of these
models was sold at an auction for more than $60,000! This is probably the
most expensive VW "toy" I have ever heard of.
Before the war, toys were the closest anyone could
get to a KdF Wagen. Since people were saving stamps in hopes of eventually
buying a real KdF Wagen, which was never actually available like it was
originally planned to be, they spent stamps on VW toys, which were the next
best thing available short of having a real KDF Wagen at the time.
In the 40's and 50's, VW toys were made several
ways. Some were made of tin, some were die-cast, and some were plastic. The
tin toys didn't tend to last too long, especially if there were children
playing with them. Die-cast toys were, by their more solid nature, more
durable, but they too suffered wear over the years due to extensive play.
Plastic toys were more rare, and they also were worn out like all the other
toys. Today, there are still many examples of "mint" toys in existence. The
older they are, and the more rare they are, the more expensive they become to
collectors.
For most modern VW toy collectors, Matchbox and
Hot Wheels die-cast toys are generally the most popular. Many adults today
can remember having little Volkswagen Beetle toys as children. Children of
today can still relate to that (if the child's parents know what is good for
the child!) as well. Some of the most collectible toys today are from Hot
Wheels and Matchbox. For example, the toy on the left was released in 1996
as the 6th of a series of 12 collector Hotwheels. At about 50 dollars, it is
considerably more expensive than a regular Hot Wheels you may find at the
local toy store. This was the first edition of this casting: there are
almost a dozen different variationsin paint schemes.
Despite their popularity, toys are not the only
collectibles to Volkswagen enthusiasts. Old advertisements in old magazines,
vintage VW posters, and others are also considered extremely collectible.
To my knowledge, Volkswagen collectibles can range anywhere from super rare
toy sets (similar to Milton Bradley's game Life) which were produced
by the German government when KdF Wagen was still in development, to actual
Volkswagen dealership signs! Also collectible are miscellaneous items,
such as cookie cutters or alarm clocks (and everything in between!) can be
very collectible when in Volkswagen form.